The beginning of the school year is a great time to make connections with teachers and students to bring awareness to career opportunities in your business and cultivate a pipeline of worker... Read more
When Chris Drummond, AAF, PFCI, talks with florists, wholesalers and flower growers, everyone lists labor in their top three challenges “without exception,” he says. “And we’re not goi... Read more
George Clements of George’s Flowers in Roanoke, Virginia, developed an interest in the floral business at a young age, thanks to his grandparents. They taught him how to garden and took him... Read more
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American Florists has tips to help you capture back... Read more
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition Oct. 5 in Portland, Oregon. Fifteen high scho... Read more