Home study
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to attract customers based on buying preferences,... Read more
During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in Eugene, Oregon, saw a familiar poster that... Read more