Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your email’s subject line fails to catch your audie... Read more
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing — 40 times more effective than social media,... Read more
If you aren’t satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink your approach. According to DigitalMa... Read more
That’s curiosity, urgency, relevancy, value and emotion. It’s a system Alex Williams, vice president and creative director of Trendline Interactive, came up with to get more customers openin... Read more