Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic outlook survey of retailers, growers, and whol... Read more
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about Valentine’s Day. The survey, sent to SAF retail... Read more
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year — mostly due to price increases — and volume w... Read more
Business in 2022 was good for the majority of floral businesses across all segments of the industry — but even on the heels of a good year and a reportedly strong Valentine’s Day, some owner... Read more
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some, according to florists who responded to th... Read more
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day, according... Read more
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American Florists’ survey are cautiously optimistic about... Read more
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are expecting Valentine’s Day sales to increase o... Read more
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales, according to a survey by the Society of American... Read more
