Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some, according to florists who responded to th... Read more
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new customers doing most of the buying. Florists said... Read more
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying flowers and plants for Valentine’s Day this y... Read more
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to rise during the Christmas season. Ten per... Read more
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to be open for Mother’s Day. About 55 percen... Read more
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season, according to the National Retail Federatio... Read more
For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research fir... Read more
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national compa... Read more
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read according to a recent Society of American... Read more
So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish. Forty-six percent of respondents to the Society o... Read more
