Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s Day and Mother’s Day as a gauge, florists... Read more
As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting creative about how they stay stocked and ma... Read more
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase in sales and net profits in the floral ind... Read more
The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales marks. A recent poll by the Society of Americ... Read more
Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,” with 68 percent expressing optimism for 202... Read more
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new Society of American Florists survey of retailer... Read more
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically challenging combination for the floral industry.... Read more
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to rise during the Christmas season. Ten per... Read more
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Su... Read more
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others (59 percent) and themselves (54 percent) wit... Read more