Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an Ipsos consumer poll conducted this month on... Read more
In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate all of the women in their lives, not “jus... Read more
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic forecast, projecting that retail industry sal... Read more
The National Initiative for Consumer Horticulture (NICH) is asking all business and nonprofits engaged in horticulture for their input in a brief, three-minute survey to help grow the indust... Read more
Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for retail florists during the Christmas holiday... Read more
Oh by gosh, by golly: More than half of florists saw sales go up this holiday season. Among those who saw an increase, 37 percent credited a strong regional economy. Those results are from a... Read more
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read according to a recent Society of American... Read more
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American Florists’ post-holiday survey this year made... Read more
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be the feeling among many respondents to the So... Read more
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists surveyed by the Society of American Florists expe... Read more
