The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral industry’s environmental impact. “The entire... Read more
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back into the earth. Shop co-owner David Bilardi ... Read more
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories — to share. Those stories are highlighted... Read more
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists has prompted some shop owners to consider t... Read more
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to consider. In the May/June issue of Floral Managem... Read more
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the questions aren’t always rosy. Are you prepared... Read more
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’ Floral Education Hub has a collection of... Read more
Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals. Part o... Read more
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a soon-to-be-launched water-resistant paper,... Read more
