When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to composting plant material. Plant breeding is an a... Read more
The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed for the additional funding for the Floricult... Read more
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil and extends all the way to the hands that... Read more
Practicing sustainable floristry doesn’t have to be time consuming, laborious or expensive, says Jim Del Prince, Ph.D., AIFD, PFCI, associate professor at Mississippi State University — but... Read more
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen Oudheusden, executive officer of the Floriculture S... Read more
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be innovative and find new ways to do old thi... Read more
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In Sustainability Spotlight, a special publi... Read more
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author Bruce Wright reports on making sense of the... Read more
How were your flowers grown? Your customers would like to know. Surveys reveal that consumers care deeply about the environment and are willing to change their buying habits to reduce their... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
