The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure. Several past winners and judges shared what the... Read more
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so she can e... Read more
Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s 136th Annual Convention as in previous yea... Read more
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members more time to nominate their peers — and their... Read more
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design Competition. Donald Yim, AIFD, PFCI, of West Van Flo... Read more
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to parti... Read more
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American Florists’ 50th Annual Sylvia Cup Design Compet... Read more
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American Institute of Floral Designers, eight past... Read more
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of the world’s best floral designers, each c... Read more
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design Competition on Sept. 24 during SAF Maui 2016,... Read more