“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the May/June issue of Floral Management, contribut... Read more
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without question, creating a reliable stream of revenue fo... Read more
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in their lives — and reliable revenue. But the na... Read more
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists has resources galore to help you establish... Read more
When submitting death notices, some funeral directors regard “in lieu of flowers” as a convenient, polite way to reference memorial contributions. Others might use it because the... Read more
Ever worry sympathy flowers are out of fashion with younger consumers? Maybe not for mobile devices. When Kim Kardashian West’s 2011 Blackberry Bold recently died, she took to social media t... Read more