Two-thirds of American households are living paycheck to paycheck, according to data from Pymnts.com. As consumers’ savings dwindle and budgets tighten, small business owners like florists m... Read more
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub, Career Connection, has a new collection of vid... Read more
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable businesses can thrive even in uncertain times... Read more
Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of their tech related investments. The floral in... Read more
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of: Knowing the tech you have in-store and how t... Read more
In working with florists across the country, I often hear this complaint: “Technology helps me work faster, but it kills the personal touch! And my clients love my personal touch, but all th... Read more
Did you know that the vast majority (90 percent) of security breaches start with a successful phishing attack? This is when a malicious individual, posing as a legitimate institution, contac... Read more
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of wedding work seemed unnecessarily cumbersom... Read more
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that improves visibility online, is an imperative pr... Read more
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then,... Read more
