A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the winner of the Society of American Florists’ 20... Read more
Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And they let the pop star know it. “When one of... Read more
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial campaign de... Read more
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a foundation has been established to collect volu... Read more
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by CalFlowers (the California Association of Flower G... Read more
