Millions of viewers across the country who tuned in to the Today Show last week heard some practical advice from the Society of American Florists about purchasing flowers for Mother’s Day —... Read more
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright Floral Design’s Nic Faitos what a s... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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