On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer walked in the door: Vice President Mike Pence... Read more
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can use criticism to your advantage, by showing... Read more
When Manny and Clara Gonzalez first bought Tiger Lily, their Charleston, South Carolina, floral business, they thought: How hard can this be? “The store [back then] had one employee, a part-... Read more
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American Florists’ post-holiday survey this year made... Read more
As more married couples renew their vows, vendors who are on the lookout for this work and know how to attract these couples stand to benefit. “With divorce rates being what they are,... Read more
Tiger Lily Florist in Charleston, South Carolina, turned 20 this week and owners Manny and Clara Gonzales have invited customers to celebrate the milestone with them. In a feature article on... Read more