You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more
Be honest: is your shop neatly organized or does it look like Cupid just threw up in there? In his Valentine’s Day Boot Camp, Thursday, Jan. 11, FloralStrategies President and Floral Managem... Read more
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers — and miss out on potential sales. Imagin... Read more
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport, Massachusetts. “The first thing we did... Read more
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and florists had a major advantage over other g... Read more
United’s Mistakes Present PR, Customer Service Lessons for Businesses
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in reaction to a recent series of mishaps, mista... Read more
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she qualify the caller as a new or existing customer... Read more
In Winston-Salem, North Carolina, one shop has found an unexpected pocket of Halloween sales: pumpkin carving. For the last few years, customers have been bringing in their pumpkins for Robe... Read more
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of the business, say, “I want you to sell flow... Read more
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and represent your shop well? Or are they just... Read more