Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like you? If so, the Professional Floral Communic... Read more
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in his community for his year-round Christmas... Read more
From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years, he formed, purchased, and sold more than 2... Read more
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the first florist in the country to implement com... Read more
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his high-style designs — and commitment to gi... Read more
James Raymond Morley, AAF, AIFD, PFCI, who devoted his life to educating and improving the floral industry, died November 3 in Oklahoma City, Oklahoma. He was 86. Morley’s interest in floral... Read more
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s highest honor for floral educators. Deborah De... Read more
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated designer and mentor extraordinaire who di... Read more
Tom Bowling, AIFD, PFCI, of Fairfield, Ohio, was honored for lifetime achievement in floral presentation as the recipient of the 2016 Tommy Bright Award. The Society of American Florists (SA... Read more
A beloved floral industry member, celebrated presenter and designer died March 13. Richard Seaboldt, AAF, AIFD, PFCI, entertained, educated and surprised audiences for five decades. A risk-t... Read more
