A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty percent of retailers responding to a Society... Read more
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the ha... Read more
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine thrust flowers in the spotlight with its co... Read more
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of American adults bought flowers or plants... Read more
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no exception. But at the New York City flower shop... Read more
The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has homed in on locals’ preference for premiu... Read more
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many millennial brides, the send-off before th... Read more
Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the blog, Retail Details. Color: The purpose... Read more
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists, weddings are less about glamour and more abou... Read more
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant. About 88 percent of respondents to an SAF pos... Read more
