Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read according to a recent Society of American... Read more
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the venerable design firm unveiled its new pick, “Ultr... Read more
If the words midcentury, modern, or Scandinavian make you want to run screaming from a curated room of blond furniture and into a space jam-packed with color and kitschy glam, you’re in luck... Read more
A number of high-profile national outlets—including The Wall Street Journal — have recently turned their attention to a tradition among Texas teens that has roots in the floral industry. “Ho... Read more
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport, Massachusetts. “The first thing we did... Read more
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community celebrities — a localized version of ABC’s “Da... Read more
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon among hip millennials (and even some of the... Read more
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are familiar with these flowers, but as soon as the... Read more
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first and second quarter returns. Forty-eight perc... Read more
How Will ‘Trumponomics’ Affect Industry Businesses?
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? If you find yourself struggling w... Read more