More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral Designers (AIFD)’s Symposium “X.” The annual event... Read more
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis, Kim Brannan was back at Stems Florist set... Read more
What do Sears, RadioShack and Bebe have in common? They’re closing brick-and-mortar stores. And, they aren’t alone. As of mid-June, 4,789 store closure announcements had been made this year... Read more
Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an uptick in high-end elopements (couples who p... Read more
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and hang out with other florists and growers a... Read more
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in Neptune, New Jersey, customers buy sunflowers... Read more
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member retailers after major floral holidays. Survey resu... Read more
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of American Florists, about 60 percent of member fl... Read more
When a customer asked Laura Daluga, AIFD, to incorporate a Troll doll into a design, Daluga obliged, but she wasn’t exactly excited about the idea. She yanked out the doll’s brightly colored... Read more
Crayola announced last week that it’s introducing a blue crayon known for now as YInMn. The shade, which falls about in the middle of the blue pigment range, was discovered in 2009. The com... Read more
