Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind... Read more
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last weekend in Philadelphia was simple: She w... Read more
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for International Floral Distributors Inc., the S... Read more
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to consumers will soon have powerful new res... Read more
Did last year’s drawn-out presidential election cause a color shake-up in design industries? In all likelihood — you betcha, says color and design expert Michael Skaff, AAF, AIFD, PFCI. “The... Read more
To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with the morning news show throughout the month... Read more
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections available at the supermarket this fall? Sandy Schr... Read more
Stunning floral designs. New leaders. Major awards. And more than a little fun in the California sun. These were just some of the high notes of The National Symposium of the American Institu... Read more
Ever worry sympathy flowers are out of fashion with younger consumers? Maybe not for mobile devices. When Kim Kardashian West’s 2011 Blackberry Bold recently died, she took to social media t... Read more
Free WebBlast on Fiscal Forecasting for a Fickle Economy
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop? Floral industry economic adviser... Read more