A new generation of high school students has embraced a bold, colorful style of prom dress that recalls their African heritage. Not surprisingly, they’re sharing the new looks all over socia... Read more
Keep it simple. Keep it short. And — write down your thoughts beforehand. Those are some of the tried-and-true wedding toast tips collected by the wedding experts at The New York Times, in a... Read more
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take heart: Influential event planners are pointin... Read more
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its attention to another show-stopping, convention-buc... Read more
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know... Read more
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information gleaned from the event. A new partnership betw... Read more
If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft launch” of its new site, which is mobile res... Read more
“Can I get your phone number?” Attendees representing 19 different states (and the District of Columbia) with anywhere from two to 40-plus years of floral industry experience flo... Read more
Want to know what really motivates someone to reach for their wallet and buy flowers? You can find out from one of the world’s top consumer trends experts at SAF Amelia Island 2015 — the ass... Read more
