With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive damage control. In the run-up to his inaugurat... Read more
In the wake of Donald Trump’s victory, Washington is trying to make sense of a new, unexpected and unpredictable political world. Looking at what might happen in the first 100 days of the Tr... Read more
The election of Donald Trump and Republican majorities in the House and Senate signals change in Washington. That much is certain. What’s unclear is exactly how this new administration will... Read more
Looking for a breakdown of where the presidential candidates stand on substantive issues? As the 2016 campaign enters its final stretch, Shawn McBurney, the Society of American Florists’ sen... Read more
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both presidential contenders. According to seasoned market... Read more
Delegates (and protestors) may have cleared out of both Cleveland and Philadelphia, but one resourceful florist in Boston still is capitalizing on the excitement generated by the presidentia... Read more
Impassioned speeches, protestors, balloons, pop stars and celebrities may have grabbed the headlines last month during the two political parties’ national conventions, but behind the hoopla,... Read more