Petal It Forward Scores More than 130 Million Impressions
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks ago in New York City on Oct. 7, the Socie... Read more
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program in October, SAF produced a two-minute video... Read more
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and find... Read more
Across the Country, Floral Industry Members ‘Petal It Forward’
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to tears and squeals, along with heartfelt t... Read more
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society of American Florists’ annual feel-good init... Read more
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won’t be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours here) #holidayshopping #happyholidays... Read more
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of American Florists’ Social Media Content Calendar... Read more
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
View this post on Instagram Coming in October! Have you signed up at safnow.org? . #societyofamericanflorists #petalitforward #floristsofinstagram A post shared by Baisch &... Read more
A Dallas flower shop has earned national attention for playing along in a silly and, well, rather buttery prom promotion. Cheddars Scratch Kitchen, a comfort food restaurant chain founded in... Read more