Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute vi... Read more
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers. Earlier... Read more
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a recent #TBT (“throwback Thursday... Read more
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members at safnow.org/prom. The graphics show corsages... Read more
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone about to bite into a burger with the capti... Read more
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valen... Read more
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among the mater... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230 in 207 cities in 49 states. During Petal It... Read more
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy online, you should be focusing at least som... Read more