Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It behooves retail florists to have grab-n-go option... Read more
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9 billion in spending. To help fulfill that hu... Read more
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author Bruce Wright reports on making sense of the... Read more
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason florists struggle to source plants and flowers? S... Read more
