Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commissioned by t... Read more
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a radio broadcast for WTOP in Chevy Chase, Mary... Read more
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day competition: flowers. “Valentine’s Season... Read more
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in recent decades. According to a recent survey,... Read more
Delivering the perfect Valentine’s Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of blooms reach their destinations fresh... Read more
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others. That’s the takeaway from the National Retail Fe... Read more
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to Valentine’s Day. The results are in — and worth... Read more
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about Valentine’s Day. The survey, sent to SAF retail... Read more
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany, New York, has adopted a strategy that grea... Read more
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The Society o... Read more
