SAF Responds to 23 Cases of Harmful Floral Publicity
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will rise,” said SAF’s Jenny Scala, director of... Read more
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who buy them? Or to have your shop at the cente... Read more
On Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in Alexandria, Virginia. SAF staff were among th... Read more
Valentine’s Day is always a whirlwind, but with a little planning, you can extend the benefits of your holiday business year-round, according to Rhonda Abrams, author of “Successful Business... Read more
Looking for another way to remind social media followers to order Valentine’s Day flowers? The Society of American Florists provides members with 24 Valentine’s Day social media graphics wit... Read more
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts, Beach Plum Flower Shop had found a way to do j... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to talk to reporters. Last year, “florists w... Read more
Negative Publicity Watch: Valentine’s Day 2017 Heating Up
Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the voice of the floral industry, the Society of A... Read more
A women’s lingerie retailer, a members-only men’s fashion retailer, and an online charity auctioneer all used the same marketing tactic in their Valentine’s Day promotions — they each made a... Read more
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over consumers by “acknowledging negativity” associat... Read more