As Valentine’s Day Nears, SAF Responds to Negative Ads
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories that contain outdated information, mistakes o... Read more
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to shortages of leatherleaf on Valentine’s Da... Read more
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists surveyed by the Society of American Florists expe... Read more
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valen... Read more
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who will be interacting with customers to be... Read more
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that means planning ahead for crowd control. “In... Read more
The lead-up to Valentine’s Day inevitably includes news stories on “high priced” roses (and indirect and direct accusations that the industry is taking advantage of love-struck consumers). T... Read more
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along with key words that send a special message... Read more