A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany, New York, has adopted a strategy that grea... Read more
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle the December holidays while simultaneously... Read more
2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of a global pandemic and the holiday falls on... Read more
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime floral industry financial pro. Now, the good... Read more
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big day. Basic Signage While it feels like the wh... Read more
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar pattern; without prompting, most customers... Read more
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on track for a successful, profitable holida... Read more
Each year, Valentine’s Day is one of the busiest holidays for florists, and this year presents additional operational challenges. Valentine’s Day 2021 falls on a Sunday, during a holid... Read more
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a long weeke... Read more
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With Thanksgiving and Christmas shaping up to be two mo... Read more