Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commissioned by t... Read more
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American Florists’ survey are cautiously optimistic about... Read more
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are expecting Valentine’s Day sales to increase o... Read more
Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these flowers or whatever they decide to do,” say... Read more
Valentine’s Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years of pandemic sales in the rearview mi... Read more
Now that the trees and wreaths have come down and the New Year’s confetti has been swept away, it’s time to jump on Valentine’s Day prep. This year, the holiday lands on a Monday which tradi... Read more
2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of a global pandemic and the holiday falls on... Read more
More than half (57 percent) of retail florists responding to the Society of American Florists’ post-holiday survey said their 2021 Valentine’s Day sales increased compared to 2020 — an unusu... Read more
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially during this last stretch, language tweaks can... Read more
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new Society of American Florists survey of retailer... Read more
