Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend, which brings additional operational challenges... Read more
Once the last Thanksgiving centerpiece has been delivered and you (finally) have a chance to rest your feet, why not settle in with some recent stories from the Society of American Florists... Read more
Ever since the NBC sitcom “Parks & Rec” introduced the concept of “Galentine’s Day” 10 years ago, Americans have increasingly been finding ways to celebrate family members and friends on... Read more
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of consumers who purchased holiday flowers and plant... Read more
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a strong Valentine’s Day this year for many flo... Read more
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant. About 88 percent of respondents to an SAF pos... Read more
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be the feeling among many respondents to the So... Read more
We’ve entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine’s Day (the final showdown comes Feb. 7 in... Read more
