For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the next 15 days is no easy feat. If you’re in n... Read more
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now includes 29 social media graphics with phras... Read more
“They’re ba-ack!” The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society of American Florists, when sh... Read more
Want to step up your Valentine’s Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing resources and successful strategies... Read more
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will rise,” said SAF’s Jenny Scala, director of... Read more
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers — and miss out on potential sales. Imagin... Read more
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your persuasive power if you don’t rely heavily on... Read more
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits for even short-term gigs. To stay ahead o... Read more
