You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season holiday concept with its annual “Cupid Re... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who buy them? Or to have your shop at the cente... Read more
Valentine’s Day is always a whirlwind, but with a little planning, you can extend the benefits of your holiday business year-round, according to Rhonda Abrams, author of “Successful Business... Read more
Looking for another way to remind social media followers to order Valentine’s Day flowers? The Society of American Florists provides members with 24 Valentine’s Day social media graphics wit... Read more
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more limited range of offerings this year. For the... Read more
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts, Beach Plum Flower Shop had found a way to do j... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to talk to reporters. Last year, “florists w... Read more
Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the voice of the floral industry, the Society of A... Read more
A women’s lingerie retailer, a members-only men’s fashion retailer, and an online charity auctioneer all used the same marketing tactic in their Valentine’s Day promotions — they each made a... Read more
