If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so ramp up your online visibility. Try to post... Read more
For consumers, Valentine’s Day is just that: a day. For florists, though, it’s a season, and coming up with talking points for four to six weeks is no easy feat. If you’re... Read more
Journalists don’t pull any punches when reporting on the good, the bad and the ugly of Valentine’s Day. Right now, they’re in research mode, posing as consumers ordering fl... Read more
When recruiting holiday helpers, Dana Cook, AAF, doesn’t sugarcoat the job description. “Our Craiglist ad reads, ‘You will NOT be designing,'” said the owner of Julia... Read more
It’s a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for Valentine’s Day 2016 by reviewing... Read more
