Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring occasions, conduct a holiday postmortem — a refl... Read more
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down flowers. This week, floral professionals alerte... Read more
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red roses and increased prices, painting a worri... Read more
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery schedule. Need a last-minute promotion? Use t... Read more
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of American Florists reached out about the n... Read more
Valentine’s Day is the perfect time to take advantage of media opportunities to increase your business’s visibility and promote flowers. As the spokesperson for your business and the local f... Read more
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are expecting Valentine’s Day sales to increase o... Read more
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle the December holidays while simultaneously... Read more
Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these flowers or whatever they decide to do,” say... Read more
Valentine’s Day profits will be put to the test thanks to the rising costs. How does a florist offer Valentine’s Day arrangements and still turn a profit? Industry professionals shared their... Read more
