Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending with severe weather to boot. (At press ti... Read more
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American Florists is stepping in to ask these businesses... Read more
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially during this last stretch, language tweaks can... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new Society of American Florists survey of retailer... Read more
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to pricier, more profitable arrangements. But whe... Read more
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your plans match up with what could be a high-v... Read more
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have the potential to be higher than ever, even... Read more
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has typically allowed the team to ignore the Vale... Read more
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar locations to help them better manage a compressed,... Read more
