It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day tips, courtesy of Lori Wheat, AAF, of Lafay... Read more
“Don’t get feathers all ruffled, flitting about at the last minute in February. Order Valentine’s Day flowers now. You know we’re already thinking about the big day, and we... Read more
Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong to the Society of American Florists. The B... Read more
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of American adults bought flowers or plants... Read more
Here’s a new twist for your Valentine’s marketing: This year, go old school. “Direct mail, one of the most maligned marketing practices, is having a moment,” writes E... Read more
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of American Florists archives to find some social... Read more
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research firm Ipsos immediately after Valentine’s... Read more
FTD expects consolidated revenues for the first quarter of 2018 to be about $20 million below internal expectations — a shortcoming the company blames on “unfavorable performance from ProFlo... Read more
With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding to a Society of American Florists’ post-ho... Read more
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content ideas for the holiday, including suggested d... Read more
