An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social media. Those content strategies can drive m... Read more
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and Garden Center in Crystal Lake, Illinois, publi... Read more
A customer has found her way to your site, she’s ready to buy and then — poof! She disappears. What happened, and why didn’t you lock down that web sale? That’s one topic among many that Max... Read more
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,” anyone?), it’s also a great time to create or ref... Read more
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood. On Monday, April 30, the company released... Read more
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom. The 26-seco... Read more
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers n... Read more
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do with all that data — and how to determine whi... Read more
Memorial Day weekend serves as the launch pad for a host of summertime recreational activities—backyard barbecues, trips to the beach or the pool and, of course, blockbuster movies. Whether... Read more
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has been viewed almost 47,000 times. The Societ... Read more
