If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a long weeke... Read more
Full Calendar? Flexible Options Available for SAF Reinvention Summit
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t worry. There’s still time to register! You wo... Read more
SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring holidays tell us about floral spending — and... Read more
The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out on this multi-day targeted virtual event!... Read more