Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love this holiday season. Knowing the latest f... Read more
During the month of June, the Society of American Florists’ Reignite Your Business webinar series, sponsored by Teleflora, focused on helping you drive sales and manage operations duri... Read more
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association has decided to cancel SAF Phoenix 2020, whi... Read more
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue, she has embraced a new idea: virtual design... Read more
