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Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66 percent of respondents reported an increase in w... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. The words “happy s... Read more
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the question remains — Is a preference for the o... Read more