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As restrictions ease across America and florists are either reopening after being closed or simply getting back into the flow of a more “normal” routine, you need to make sure your shop stan... Read more
By Mary Westbrook “I would like to have the SAF logo on my website,” a member florist wrote the Society of American Florists recently via the association’s LiveChat on its website. “Is that... Read more
Some things are synonymous with graduation — caps and gowns, for instance. Wouldn’t it be great if flowers were part of the mix? Nudge customers in the right direction with SAF’s... Read more