Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of Komet Sales, discussed good and bad floral w... Read more
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is number one,” said web expert and floral con... Read more
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind... Read more
