If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will the marketing look like? These are some o... Read more
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market share. What is a customer’s first impression... Read more
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your business — what does your content say? Do... Read more
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those changes? Industry experts and event attendees s... Read more
For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week takes its turn in the spotlight this week,... Read more
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need, at a price that I can work with?” Answers... Read more
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in those tools and buying behavior mean for... Read more
At the end of July, the Society of American Florists’ Reinvention Summit gave industry professionals insight into the tremendous challenges the industry has been facing in 2020. In addition,... Read more
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily presence on social media — sharing heartf... Read more
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert an... Read more