During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar, Christopher Norwood, AAF, AIFD, PFCI, shared sa... Read more
Arkansas Florist to Talk Staff, Customer Safety
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming and to encourage customers to linger — adap... Read more
‘Leadership Exchange’ Explores ‘What’s Next?’
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of COVID-19 on flower purchases? The Society of Am... Read more
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the... Read more
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay employees for them to qualify for the white colla... Read more
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes you competitive with online companies. It’... Read more
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to start thinking long-term at your business?... Read more
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to improve your SEO? Stuff more keywords in on... Read more
If you are having a hard time finding and keeping employees lately, you aren’t alone: The National Federation of Independent Business recently found that “22 percent of small employer... Read more
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with many successful retailers to learn what wo... Read more