Can the U.S. economy finally get to 3 percent growth under the Trump administration — and is that target even a worthy goal? Floral industry financial analyst Charlie Hall, Ph.D., recently t... Read more
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop wants business form more affluent clients. Whi... Read more
Success isn’t just an outcome, it’s a mindset. Crystal Vilkaitis has nailed down the steps to getting in the perfect mindset for social media success. The owner of Crystal Media, who is a fe... Read more
Watch Mother’s Day Mania WebBlast
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast hosted by the Society of American Florists on A... Read more
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind... Read more
A free webinar on the Department of Labor’s (DOL’s) changes to overtime regulations is available for SAF members tomorrow, Thursday, June 2. The webinar will provide an overview of the DOL’s... Read more
Here’s a scenario you may find yourself in lately: A price-sensitive customer asks about a standard Mother’s Day design. Does your sales team member offer an arrangement that is $49.99 or $4... Read more
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they are pricing items. “Subtle tweaks to prici... Read more