The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed with conten... Read more
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re facing? The Society of American Florists is ha... Read more
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the Delta variant causes an increase in cases thr... Read more
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on track for a successful, profitable holida... Read more
At the end of July, the Society of American Florists’ Reinvention Summit gave industry professionals insight into the tremendous challenges the industry has been facing in 2020. In addition,... Read more
During the month of June, the Society of American Florists’ Reignite Your Business webinar series, sponsored by Teleflora, focused on helping you drive sales and manage operations duri... Read more
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following the rules correctly, to make certain your... Read more
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association has decided to cancel SAF Phoenix 2020, whi... Read more
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That inclination is “probably especially strong” r... Read more
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop wants business form more affluent clients. Whi... Read more
