Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of American Florists’ survey about 2022 winter... Read more
Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of Komet Sales, discussed good and bad floral w... Read more
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of time fighting with the business’s website. I... Read more
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as maintaining a brick-and-mortar shop. Just... Read more
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the day. Is yours reaching its potential? In the... Read more
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during holidays. Nearly 40 percent of orders for Mother’... Read more
Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of their tech related investments. The floral in... Read more
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent last year according to Digital Commerce 360... Read more
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your business — what does your content say? Do... Read more
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a successful Mother’s Day. SAF Now editors reached ou... Read more
