Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The May/June issue of Floral Management feature... Read more
As restrictions ease across America and florists are either reopening after being closed or simply getting back into the flow of a more “normal” routine, you need to make sure your shop stan... Read more
The Society of American Florists knows that members use its website, safnow.org, to keep up with everything from industry news to small business education. That’s why SAF is making cha... Read more
By Joe Aldeguer Did you know you can use the Google Search Console to monitor the health of your website’s SEO? Doing so is easy! Here’s how. First some background. Even with Google’s... Read more
Redesigned SAF Homepage Puts Emphasis on Help and Efficiency
If you haven’t visited SAFnow.org recently, take a look. The Society of American Florists rolled out a redesigned homepage for its member website in late October, making the info- and resour... Read more
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “M... Read more